Welcome to the Sr Jr Podcast, the show where your host, Lisa Wharton, speaks with one person who’s a seasoned veteran in their chosen field, and another who’s a fresh-faced newbie just getting a career started. On today’s episode, we’re talking about advertising. Our Senior Level guest is Alberto Gonzalez, Executive Creative Director and CEO of Pulsar Advertising, with over three decades of marketing and creative advertising experience. Our Junior Level guest is Leah Press, Junior Art Director at Pulsar Advertising.
Alberto and Leah begin with their earliest memories of advertising, and explain what inspired them to get into the field. Alberto discusses the power of creating an ad that connects with people on a visceral level, and breaks down a typical day as the founder of an advertising agency. They talk about the process of creating an ad campaign, the difference between good and bad advertising, and whether certain age demographics are more receptive to advertising than others. Alberto and Leah both share what they have learned from people in each other’s generations, and what advice they would give to them. And finally, Andy Ankowski, Creative Director at Pulsar Advertising, joins the show for the “Mid-Level Minute,” summing up why advertising agencies can benefit from having people of all ages work for them.
Pulsar Advertising website